Wisconsin Drinks
2022
Investigative Journalism
As a top party and academic school, Wisconsin Drinks aims to dive deeper into the drinking culture on the University of Wisconsin-Madison campus. Through three in-depth source interviews, Wisconsin Drinks is a multimedia investigative journalism project diving into the impacts of the University’s, the state’s and campus’ drinking culture. Through a mix of long form and interview articles, audio narratives and infographics, click below and explore what’s on tap in Wisconsin Drinks.
Best, Hilton Honors
2022
Campaign Strategy
Best, Hilton Honors is a fabricated campaign intended for academic purposes through Principles and Practices of Strategic Communications, a class at the University of Wisconsin-Madison. The goal of this semester-long assignment was to work in an pseudo-agency setting where each individual on an eight person team held a specific role. Holding the role of Social Media Director, Erin planned social media ad placements across Twitter, Snapchat Discover, Instagram, Facebook and Twitter, pitched A/B testing as a targeting tactic, and budgeted for three key influencers to reach the target audience.
Look for Erin’s work on pages: 16, 17, 34, 35, 50-59
Pour Me a Double
Barrique Bistro
& Wine Bar
2023
Digital Media Strategy
Barrique Bistro & Wine Bar, located in Lake Geneva, Wisconsin acted as a client for the University of Wisconsin-Madison Digital Media Strategies, a journalism class that uses real-world applications with real-life clients. This class broke students into eight person teams creating an agency environment, students were tasked with creating a full digital media plan and pitching it to the client in three different phases. Using Simmons Insights, eMarketer and Mintel, Erin lead target market research by building out key demographics, psychographics and geographic and a target persona of Wine and Whiskey aficionados. From there, Erin collaborated on brand narrative and developing SEO research and strategy. Check out W3 Agency’s Digital Media Strategic Plan below, cheers!
Look for Erin’s work on pages: 8-10, 13-16, 24, 30, 42-47, 77-83
2024
Podcast Launch
Pour Me a Double Podcast explores unique cocktail bars in Madison, Wisconsin through a six-episode narrative audio series as part of Storytelling through Sound, a journalism class at the University of Wisconsin-Madison. As part of a team of six, each team member developed their own episode as part of the larger concept through interviewing and editing a 20 minute podcast episode.
On Erin’s episode, we are headed to Regent Street and the infamous Greenbush neighborhood in Madison to visit Leopold’s Books Bar Caffè. Learn more about Leopold’s history from the owner, Samuel Brown and the role Leopold’s serves in the community.
Look for Erin’s podcast episode: Welcome To Leopold's Books Bar Caffè (Episode Three)